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Sports, Entertainment – and Inspiration | Maryland Smith

When Kibwe “KJ” Hughes, EMBA ’20, signed on as faculty director of Maryland Smith’s Sports and Entertainment Business program, he was taking on a new challenge. Just 18 months earlier, he’d been on the other side of the desk, as a student in Smith’s Executive MBA program. Now, he’d be the professor, teaching a five-day virtual summer program to rising 10th, 11th and 12th graders.

He didn’t know precisely what to expect, but he knew he was ready to lead.

“Woah,” he wrote in a weeklong journal, chronicling the experience. “Day 1 of my new role as Professor Hughes is in the books. I hope I wasn’t too hard on them. I have to remind myself I’ve been around the business of sports and entertainment for nearly 20 years.”

On that first day, he delivered a lecture on an HBR Case that detailed the 2011-2019 business transformation of the Paris Saint-Germain

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