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‘VR Without the Goggles’: Illuminarium Set to Launch Its First Immersive Entertainment Location in Atlanta

Virtual reality, for all its hype and hope, hasn’t exactly taken the entertainment world by storm. Now a new venture is looking to deliver on VR’s promise of virtually transporting you to another time and place — but without the awkward headset, so you can have a shared, communal experience.

The company, Illuminarium Experiences, is promising to deliver breathtaking cinematic walk-through exhibits, featuring 4K video on gigantic screens, state-of-the-art spatial sound systems, haptic flooring, interactive features (e.g., “dust” might kick up as you walk by), and even “authentic scents” that will let you get a whiff of your virtual surroundings.

On July 1, Illuminarium (illuminarium.com) is set to open its first location in Atlanta, on the city’s BeltLine. The first “experience” that will be available to the public will be “Wild,” a virtual safari taking you to

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