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New entertainment is coming to Kyle Field and Reed Arena, Texas A&M confirms

COLLEGE STATION, TX — Well, pretty soon Aggies looking for some live concert fun… won’t have to look very far.

Texas AM has announced they’ve hired Los Angeles-based, ASM Global, branded as, ‘the world’s leading producer of live entertainment experiences’.

The live entertainment producers are looking to bring some added fun and excitement to Texas AM athletic events.

“Kyle Field and Reed Arena are both amazing venues, and our partnership with Texas AM will allow us to showcase them as premiere destinations for live music fans across Central Texas.” shared ASM Global President and CEO Ron Bension in a news release.

The Brazos Valley and surrounding communities will benefit from the expanded entertainment offerings, including a robust schedule of live music, family entertainment, esports tournaments, and other unique programming.

ASM Global will also be developing an exclusive Texas AM “Event Experience Team” to support in all aspects of live entertainment

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