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Bally’s Corporation and Oscar de la Hoya’s KO Entertainment Form Partnership to Innovate Combat Sports Broadcasts and Transform Fan Engagement

PROVIDENCE, R.I., June 9, 2021 /PRNewswire/ — Bally’s Corporation (NYSE: BALY), the premier, full-service, vertically integrated sports betting and iGaming company in the U.S., and Oscar de la Hoya’s KO Entertainment, a subsidiary of the world’s most elite boxing promotion company Golden Boy Promotions, Inc., today announced the formation of a strategic relationship that aims to incorporate unparalleled innovation, objectivity and gamification into combat sports, thereby transforming fan engagement. To unveil this initiative, the companies will broadcast a pilot of “Oscar de la Hoya’s KO Entertainment Presents Bally’s Fight Night” — a reimagining of how the sports of boxing and mixed martial arts (“MMA”) are presented, and the first development in the 2.0 gamification of combat sports.

Bally’s Fight Night will feature five professional MMA and four professional boxing contests displayed in a video game type presentation. Utilizing sensors and

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