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Hollywood Preps Campaign to Encourage Return to Movie Theaters

Marketing a Hollywood summer event pic is never an easy task. But this year, studios don’t just have to worry about the competition — they have to get people back in the habit of going to the movies after a devastating pandemic.

To that end, Hollywood and theater owners are supporting a variety of public service messaging efforts featuring high-profile talent. The effort also includes an in-theater gathering for press on May 19 where studios heads and executives will pitch their upcoming slates and share footage. (It wouldn’t be a surprise if directors and other talent take part.) At least 10 studios are slated to participate.

“After a year-and-a-half of theater closures, restrictions, consumer confusion and moving slates, this event is meant to be a joyful celebration of the industry that we all love – one that includes entertainment press gathering together to celebrate the re-opening of theaters nationwide this

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