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NW Hot 100: #97 Danica Patrick

Say what you will about Danica Patrick, but she is not just a hot chick in a race car, but possibly the best marketing genius in a long time. It’s not like she exactly tore up IndyCar, but that did not matter as next year she has a fantastic Sprint Cup ride to continue to assault our senses (in a good way) every weekend. Those Go-Daddy commercials might be the dumbest on TV, but you know what… they work. So does Danica. For the haters out there, lets see you do what she has done. I thought so.

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Video: Danica modeling for the SI swimsuit issue