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Linear Television Is Here To Stay. Where Is Another Story.

When we talk about the potential demise of traditional linear TV, we’re talking about the potential demise of cable and broadcast delivery of linear TV, not linear TV itself. 

That’s an important distinction as, like the difference between “OTT” and “CTV”, it clouds up discussions about the future of TV.

So far starters, linear TV is not going anywhere.

That’s one of the few developments around the future of TV I’m willing to make a firm bet on and it’s based on the fact that most people don’t like being their own personal programmer.

In my book, Over The Top, How The Internet Is (Slowly But Surely) Changing The Television Industry, I referred to it as the “Spotifyization of Television” and it’s a description that still holds up today.

On Spotify, users can listen to whatever song they

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