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Snapchat Recruits Former Nielsen Exec Cheryl Idell to Head of …

By Michael Cheryl Idell, a veteran of media research and advertising measurement with nearly three decades of experience, has joined Snap as head of entertainment measurement. Snap hired Idell to help pitch its advertising products to movie studios, TV networks and internet-video platforms. She reports to Ali Rana, Snap’s global head of measurement and insights. Before she […]

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Via:: EntertainmentNutz