Holiday TV Movies Rule Cable On ABC Family, Hallmark And Lifetime
November 15, 2012 By
NEW YORK — If the holidays still seem a long way off, you clearly haven’t done much television channel surfing lately.
The Hallmark channel has already begun two months of wall-to-wall holiday programming. Lifetime has ramped up its seasonal selections with 10 new made-for-TV movies, the first one airing last weekend. ABC Family’s annual “25 Days of Christmas” programming isn’t enough, so they do a “Countdown to 25 Days of Christmas,” starting Sunday.
This is in addition to all the old favorites, from Charlie Brown to Frosty the Snowman, that will fill broadcast network schedules during the next month. An already popular television genre is growing in power, judging by the 22 new movies Hallmark and Lifetime are rolling out between them, and a new Disney holiday musical.
“This is a strategy that developed naturally from demand,” said Rob Sharenow, executive vice president of programming at the Lifetime networks. “It’s really
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