In comedy, Sacha Baron Cohen dictates his own rules
“It was hilarious,” says producer and director Judd Apatow, who witnessed the frenzied vacuum cleanup. “Things get very stale. Our entire industry needs someone to dump ashes on it. I appreciate that he tries to shake things up.”
Cohen, 40, certainly has been doing that since bringing his outrageous brand of comedy from the United Kingdom to the USA with 2002?s Ali G Indahouse, in which he stars as the leader of a group of wannabe gangsters, and 2006?s hit Borat, about a fictional Kazakhstani journalist traveling through the USA.
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